Content Portfolio
Content analytics achieved organically during my time at Life Ideas Pte Ltd.
Social media marketing
SMU Arts Festival 2024 × Singapore Night Festival
Marketing Creative Director
I led a team of nine to drive the festival’s growth and engagement under the theme of PLAY.
- 19,896attendees, +45% from 13,726 in 2023
- +53%Instagram followers, organically in 3 months
- 3roadshows run over 6 days
- 91%audience satisfaction
Running from 30 August to 13 September, the festival showed the transformative power of play, bringing the community together through the arts.
- 582posts
- 3,013followers
- 66following
Stay tuned for next year’s festivities
Until then, keep the ✨PLAYful✨ spirit alive!
- Weekend 2
- Weekend 1
- Rehearsals
- Giveaway
- Roadshow
- Line-up
- Tickets
Wrap-up
- Teaser for next year’s edition
- Wrap-up stats: 19,896 attendees across 5 events
- Thank-you post for audiences
- Partner appreciation post
- #ICYMI recap reel: Don’t (Just) Play Play
- Student series: CIS at SMU Arts Fest
- #ICYMI recap reel: Screen Play
- Soundtrack guessing reel ft. SMU Symphonia
- Week 3 guide to the final week
- #ICYMI recap reel: Game Play
- Artist spotlight series
- Weekend 2 line-up with Singapore Night Festival
Campaign launch
- Full programme at a glance
- Line-up reveal reel
- Community fringe event
- Segment reveal: Screen Play
- Segment reveal: Game Play
- Segment reveal: Free Play
- Segment reveal: Play Back
- Early-bird ticket push
- Theme teaser
- Teaser: what PLAY covers
- Teaser: festival scale
- Launch teaser
- Festival dates announcement
- Puzzle-feed teaser across two posts
- Puzzle-feed teaser across two posts
Hover or tap a post
@smuartsfest on Instagram
I led the content strategy for the festival’s account, from the first “stay tuned” teaser to the final thank-you.
- LaunchTeasers, then one reveal post per PLAY segment, each with its own colour and motif
- ConversionEarly-bird promo, schedule and line-up posts to push ticket sales
- LiveStory highlights, student spotlights and #ICYMI reels during the festival
- RecapAttendance stats and thank-you posts to set up 2025
+53% followers, all organic, in 3 months.
Marketing visuals
Product highlights
Product highlight posts designed for multiple brands on social media.
Product thumbnails
E-commerce product covers for Xiaomi’s authorised distributor on Shopee, Lazada and more.
Video creations
Travel films
Playful creations
Product launches
Let’s work together!
I’m open to freelance content work: social, video, copy, or a one-off campaign. Reach out to me on Telegram at @shoeting or drop me an email.