Hi, I'm Shu Ting!
A marketer who builds.
Welcome to my little corner of the internet where I share my experiences, creative experiments, interests, and the occasional rabbit hole I find myself diving into. From marketing and digital culture to AI, content, and everything in between, this is a collection of the things I'm learning, building, and curious about.
About
I like breaking big problems into small, actionable steps, checking them off like a puzzle waiting to be solved. I think a lot about human behaviour, the different ways people see the same world, and how our experiences shape how we think, feel, and connect. Mentoring and watching people bloom in things they care about is what moves me most. To me, people always come first!
Experience
Digital Experience Intern, Growth Marketing at The Walt Disney Company
June 2026 – Present
- Managed monthly refreshes of Disney+ landing pages and app store content, coordinating titles, assets and updates across 7 markets.
- Took ownership of refining complex migration processes, translating recurring issues into clearer workflows and SOPs.
Campaign Marketing Intern at InterContinental Hotels Group (IHG)
Aug 2025 – Dec 2025
- Led/assisted the end-to-end execution of 10+ regional campaigns across 200+ EAPAC hotels, managing agency briefs, cross-functional coordination, timelines, and campaign communications.
- Built Tableau dashboards to consolidate key campaign metrics, enabling consistent data-driven performance tracking and post-campaign evaluation across markets.
- Led the RFP and agency selection process independently, coordinating with 10 Korean agencies and serving as the primary internal point of contact for stakeholder calls and presentations.
- Redesigned campaign workflows through structured trackers and approval checklists, cutting approval turnaround time from 3–4 hours to ~10 minutes while supporting finance and PO processes.
- Emceed the annual festive media party, delivering live hosting for 100+ media professionals and 200+ attendees, managing on-site energy and ensuring seamless guest experience across the event.
Digital Marketing Intern at Infineon Technologies
May 2025 – Aug 2025
- Built a web application (Python, HTML, CSS, JavaScript) to track and visualise campaign lead materialisation in real time.
- Structured and executed regional B2B marketing campaigns across APAC in collaboration with distributors, owning the full cycle from strategy development to performance analysis.
- Developed GA4 dashboards to monitor landing page interactions by country and traffic medium, surfacing insights that directly informed campaign optimisation decisions.
- Analysed 10,000+ lead interactions across the APAC region using Python and Excel, identifying customer behaviour patterns tied to Marketing Qualified Leads (MQLs) and improving lead scoring accuracy through tailored regional insights.
E-commerce Executive (Full-Time) at Life Ideas Pte Ltd
Feb 2023 – Sep 2024
- Managed end-to-end e-commerce operations and compiled monthly analytics reports to track sales, traffic, and campaign performance.
- Managed social media content strategy on TikTok, Instagram and Facebook that led to a 22% increase in followers and over 300,000 views.
- Collaborated with KOLs for product launches and conducted end-to-end TikTok and Shopee Live Sales Operations (OBS Studio), reaching consistent 4-digit sales revenue.
Marketing Lead, SMU Arts Fest 2024
2024
- Led a 9-member marketing team for SMU Arts Fest 2024, brainstorming both online and offline touchpoints for a large-scale campus festival.
- The event attracted 19,896 attendees (+45% YoY) and achieved a 91% audience satisfaction rate.
- Executed three on-campus roadshows over six days to boost visibility, and supported campaigns (30 Aug–13 Sep 2024) that resulted in a 53% increase in Instagram followers.